![]() Real-time data, while critical, can only get you so far in impacting the shopper experience. We’ll walk through how Quantum Metric Activate can help provide a jump from analysis to action. They need to know how a customer interacts with an online experience, where they are experiencing friction or confusion. To get to exceptional, brands need real-time insight into the customer experience-starting at the most granular level. ![]() Online shoppers typically remember two types of experiences: awful and exceptional. Ĭustomers today expect to enter a website, native, or mobile app experience and feel like it was built for them. That’s how online shopping feels when the experience isn’t seamless. While trying on new jeans can sometimes be a journey in itself, there is nothing quite as frustrating as not being able to purchase those jeans easily when you’ve found the perfect pair.
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